About | Strategy



To achieve its objective, mission and vision, Millennium Water Story (MWS) adopts a two-pronged strategy: first, to use 'photo story' as an effective medium of communication and second, to exhibit water photo stories from different Indian states across the length and breadth of the country.

MWS is driven by the core belief that photographs have the unique power to easily convey complex ideas across nationalities, cultures, languages, generations and genders without the need for translation or explanation. Also, since a picture is said to be 'worth a thousand words', it is possible to convey enormous details through a single photograph.

Further, since seeing is believing, a photograph can evoke strong emotional response. Social documentarians have used photographs since long to tell social, political and environmental stories, the public response and outcry over which have led to positive desirable changes.

Therefore, the founders of MWS are also highly optimistic that meaningful in-depth photo stories would adequately inform, educate and sensitize different stakeholders in water resources management, which in turn would induce positive changes in attitude, behavior, policy and action, thereby leading to a water-secure India. MWS has full respect to the dignity of the subjects photographed and exhibited in the photo stories.

India is a vast country with significant diversity of geographical and climatic zones, ecosystems, agro-ecological regions, human cultures and waterscapes. India is also a fast developing economy which brings significant stress on the country's water resources in terms of quality and quantity. At the same time, India also possesses a great reservoir of traditional knowledge on water resources management, which enables sustainable and efficient use of the resource.

As a result, within a single country, India presents a vast array of water issues and their solutions which can also be said to be very well representative of the global water scenario.

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